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What is SEO, and how do I use it?

Nothing was more exciting than when I first opened the new HVAC company.

I was sure I was going to be an instant success, but that wasn’t happening. The only thing I didn’t know how to do was grow a customer base. Someone told me I needed a website. I went online to create a website on one of those build-your-own website websites. When I made my website live, nothing happened. I couldn’t figure out what was wrong. I contacted one of the people who worked for the website where I created my HVAC website. I asked him what I had done wrong. He told me I probably needed more SEO. Without SEO, no one was going to find my website. I asked him what SeO was and how I used it. He told me SEO was a series of keywords and phrases that worked as a beacon for the searchers. As long as I had the right SEO, people doing searches for HVAC companies in their area would see my HVAC website come up in their search. I was literally scratching my head over where I could find the keywords and phrases I needed. He asked if he could call me back. He had another person online. Ten minutes later, I answered the phone. The young man was calling from his personal cell phone. He told me to cancel this website and contact an online marketing company. I should ask for an HVAC specialist and pay him to create a professional website that is guaranteed to get business for my HVAC company.
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